It is prob­a­bly old news (3,411 fans) but the McK­in­sey Quar­terly has a Face­book page.

The page is clas­si­cally used as a means to pro­vide read­ers and oth­ers a space to inter­act and con­verse, on a plat­form they are already used to. It com­ple­ments well the more sta­tic web­site the pub­lisher has. The clas­sic ben­e­fits of estab­lish­ing a pres­ence on FB can also be seen: fans are start­ing to inter­act with each other, build­ing the com­mu­nity, etc.

This is all clas­sic effects, true. But what’s remark­able (in my eyes) about this FB page exam­ple, is that it’s com­ing from an insti­tu­tion whose tar­get is hardly teenagers shar­ing their drunk pictures.

McK­in­sey is con­nect­ing with future employ­ees and maybe future clients on FB. As a good exam­ple of the “con­nect through con­ver­sa­tions” mantra, this one might actu­ally be use­ful in a cor­po­rate environment.