Umair Haque, which is fast becom­ing a ref­er­ence, has been speak­ing at the Day­tona con­fer­ence. You can watch him in a very high qual­ity video below.

Though a lot of the mate­r­ial has been shared on his blog, I’ve taken some screen­shots and a few notes of the slides while watch­ing, if you can’t spend the hour on it. But it’s not cap­tur­ing nowhere near the depth of the talk.

Sum­mary of his talk

Strat­egy is a commodity

Case stud­ies: McDon­alds, CDOs, Exurbs, Razors with 5 blades

Com­pe­ti­tion is obso­lete

There is noth­ing more asym­met­ri­cal than an ideal

Case study: AAPL

Exploita­tion to Renewal

Case stud­ies: Peanut But­ter com­pany in the US, Pri­mark sweat­shops, Wal-Mart (0 waste, sell only prod­ucts that ben­e­fit the envi­ron­ment), Nike (con­sider new prod­ucts that are more sus­tain­able than exist­ing prod­ucts), Pepsi

Tomor­row is today

Com­mand to democracy

Case stud­ies: clas­sic retail­ers, Thread­less, Walk­ers (new crisps fla­vors cho­sen by con­sumers), the Lego Fac­tory, Etsy

Peo­ple not product

War to peace

Case stud­ies: Big Pharma, RIAA, Tesco, Google, Obama’s campaign

Con­nec­tions, not transactions

Dom­i­na­tion to Equity

Case stud­ies:

- MSFT

- Nin­tendo Wii vs Sony PS3

- Car­mak­ers vs Tata Nano

- Project Bet­ter Place

- Com­par­ta­mos: 1st pub­licly traded micro­fi­nance in Mex­ico. vs Banks

- from India: Shaki by Unilever. Poors in India, can’t dis­trib­ute to them because too costly. So micor­fi­nance poor rural women to be microen­tre­pre­neurs and sell their products.

- GE Healt­care, Pfizer + a microfi­ance lender, to pro­vide microin­sur­ance to poors.

ccl: Focused not on dom­i­nat­ing exist­ing mar­kets, but sn open­ing new mar­kets and serv­ing under­served markets

Cre­ativ­ity, not productivity

Value to meaning

Case stud­ies: Van­ish, laun­dery prod­uct, Health-food libelling in gro­ceries, NIKE+: com­mu­nity, shift­ing away from per­ceived value, push tan­gi­ble, Wii Fit: yoga, brain games for age peoples

Out­comes, not incomes

The next rev­o­lu­tion is insti­tu­tional

Case study: Fairtrade