“Nice content — awesome presentation! What did you use to make it?!”
That’s what everyone who sees my BRITE presentation asks me. It’s a new service called Prezi. And it’s insanely great — the minute I saw it I had to have it, no questions asked. So, for the first time in half a decade, I found …
Category Archive
for: ‘Start-Up musings’
How can Prezi penetrate the enterprise market?
Selling at cost in exchange of a yearly fee: does it create “thick” value?
Zara is the poster-child of an agile and innovative retailer company. Yet, a small French retailer has established a model I’ve never seen in the wild before: it simply sells at cost to members of its “club” who paid a fee.
Clubatcost’s founder is a well established entrepreneur who is managing Orchestra, a children clothing retailer. Pierre …
Uservoice fails to seize the internal enterprise market (or “consuprise” take 3)
This week saw interesting news coming out from Uservoice: funding and white-label solutions for enterprises. Good direction, but not far enough to reach the internal enterprise market: this is a common strategic mistake that hurts both enterprises and start-ups with a potential on this market.
Uservoice provides a quick, simple and very efficient means for users …
TweetDeck should sell licenses to enterprises (to reach consumers)
Several really smart investors have recently funded TweetDeck, an advanced twitter client. The monetization in the consumer market is still an open question, as there are few barriers to entry and sustainable differentiation will be hard to achieve.
Whatever the monetization option, it can already be accelerated and increased, by playing at the edge of the …
Uservoice improves its pricing structure, yet keeps negative thresholds effects
Uservoice just announced a new pricing structure, much improved if still not ideal:
We’ve decided to switch to tracking usage based on the number of voters in the last 30 days. The advantages of this are:
It’s more clear. Anyone who votes on your forum applies to your count.
It’s doesn’t penalize you for users who haven’t returned in a while. …
Consuprise: Consumer web startups should leverage the enterprise market
Fred Wilson recently mused about the cost side of the profit equation for web startups. This was spurred by a timely article from Chris Anderson asking such questions:
So Web startups are having to do the unthinkable: come up with a business model that brings in real money while they’re still young.
Profit derives from a simple equation: …
A few thoughts on Yammer, a twitter-like for organizations
Yammer is an SAAS clone of Twitter, providing private networks for groups and companies. See this post for a good description of the service.
When Yammer won the TC50, we witnessed two sequential waves of reactions. The first was laudatory and praised a company that found how to monetize a service like Twitter, where it had …
by Julien Le Nestour