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The rising scarcity of attention makes the concept of “features” increasingly irrelevant. IT and Business Executives need to unlearn using this concept as an evaluation tool for IT applications. If vendors want to increase their market share, they also need to make sure “features” is …
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“Features” has now become a useless concept when evaluating IT projects">“Features” has now become a useless concept when evaluating IT projects
Return on Attention is a key metric in a world of Attention Scarcity
Expand to see inline the other posts in Strategic Shifts» Attention is increasing in relative scarcity (as explained in details in a previous post), and what is scarce is valuable. While any product, service or other activity costs attention to both the consumer and producer, attention is becoming increasingly valuable. It is hence essential to …
Attention scarcity is deeply reshaping businesses
Expand to see inline the other posts in Fundamental Shifts» Attention is fast becoming one of the scarcest resources, so one of the most valuable as well
“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate …
by Julien Le Nestour