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Tag: ‘Marketing’

Remarkable beats excellent

Expand to see inline the other posts in Strate­gic Shifts» THE GIST
Gist: In a world of infor­ma­tion abun­dance, the most dif­fi­cult step is not to be excel­lent at what you do, but to be noticed. Any entity that is good enough and noticed will dom­i­nate the excel­lent but unre­marked one. This MP is obvi­ous for …

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photoby Julien Le Nes­tour
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Technology puts a lot more pressure on your imagination and creativity, even in pricing. — Seth Godin