Macro Principles - Thursday, February 12, 2009 7:30 - Comments

Remarkable beats excellent

THE GIST

Gist: In a world of information abundance, the most difficult step is not to be excellent at what you do, but to be noticed. Any entity that is good enough and noticed will dominate the excellent but unremarked one. This MP is obvious for a lot of people, yet most ignore how pervasive and deep it is.

Another way to put it is how marketing guru Seth Godin describes it in his not so recent but still excellent talk at TED:

The success is not always about what the patent is like. [...] It’s about can you get your idea to spread or not. [...] The way that you’re going to get what you want. Or cause the change that you want to change happen. Is you’re gonna figure out how to get your ideas to spread. [...]What we are living in is a century of idea diffusion. [...] People who can spread ideas, regardless of what those ideas are, win.

Origins: The best exposition, by far, of this MP is given by Seth Godin in this TED presentation: (embed after the jump)

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