Start-Up musings - Tuesday, March 3, 2009 0:47 - Comments

Enterprise Social Computing Pricing: continuing the discussion

When writing blog posts, we usually reply to one or several other posts, quoting at most 2-3 extracts of them. In emails, it is fairly common to keep replying and articulating refinements as further thoughts are spurred. Why don’t we do it on blogs as well? I don’t know, but I’ll try here, and it may prove interesting. Let me know what you think, positive or negative ;-)

I recently asked Olivier Amprimo to examine my argument around pricing for Enterprise Social Computing offerings. He kindly did it with an excellent post, so this is my reply, a bit in the spirit of old-fashioned correspondence. Olivier gave some background info in his post, and let’s just add that I have rarely witnessed such deep thinking—his blog is full of excellent material as well. Obviously, there is much more in Olivier’s analysis, than the points I reply on here. (You may want to read the post Olivier scrutinize, then his before this one)

Let’s start with a basic typology. There are at least 4 different types of Enterprise Social Computing offerings, each enabling a different set of capabilities for the organization:

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