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Tag: ‘Thick value’

Selling at cost in exchange of a yearly fee: does it create “thick” value?

Zara is the poster-child of an agile and inno­v­a­tive retailer com­pany. Yet, a small French retailer has estab­lished a model I’ve never seen in the wild before: it sim­ply sells at cost to mem­bers of its “club” who paid a fee.
Clu­bat­cost’s founder is a well estab­lished entre­pre­neur who is man­ag­ing Orches­tra, a chil­dren cloth­ing retailer. Pierre …

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photoby Julien Le Nes­tour
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