Start-Up musings - Friday, February 27, 2009 19:23 - Comments

TweetDeck should sell licenses to enterprises (to reach consumers)

Several really smart investors have recently funded TweetDeck, an advanced twitter client. The monetization in the consumer market is still an open question, as there are few barriers to entry and sustainable differentiation will be hard to achieve.

Whatever the monetization option, it can already be accelerated and increased, by playing at the edge of the consumer and enterprise markets. Using the same principles I explained previously here and here, TweetDeck has a good opportunity to benefit from a strong first-mover advantage and multiply network effects. Let’s take it as an actual example to play the enterprise market as a catalyst for reaching the consumer one.

So, TweetDeck should:

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